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Behavioral Analytics Can Help Employers Address COVID-19

Story Highlights
  • Behavioral Analytics: A Relief for Employers
  • Greater Visibility
  • Gauging Employee Morale
  • Increasing Efficiencies on All Levels

Behavioral analytics has come a long way and can help you remove workplace barriers during the COVID-19 pandemic. Knoa CEO Brian Berns shares his thoughts with Karen Roby in this article at TechRepublic. Let’s find out how behavioral analytics can address your workplace challenges.

Behavioral Analytics: A Relief for Employers

To help understand how behavioral analytics work, Berns gives the example of online shopping. When you visit an eCommerce site, they start tracking the pages you visit. Once you put an item in the cart, you also get recommendations on things you might like to buy. In the same way, you can track how your employees work from home. Here are some more benefits that behavioral analytics provides to employers:

Greater Visibility

The employees shuttle between screens to discover issues in businesses like pharmaceutical or eCommerce. Sometimes, it is just to get the work done. With behavioral analytics, you can identify the challenges faster and alert the concerned departments. Also, you can figure out what type of errors are possibly causing these bottlenecks. Based on the data collected for analysis, you can discover the geographical locations, the functions affected, and how many are affected by the issues. Based on that, you can prioritize resolution.

Gauging Employee Morale

When office tools and systems are not working, employee productivity reduces. Along with it, your employee morale. Working from home has its set of issues, and system downtime furthers the frustration. Behavioral analytics allows employers to figure out why an employee is regularly failing to complete tasks. Sending out surveys too can help you understand what is really going on in the staff’s life. Not all are open to discussing their problems during standup calls and virtual meetings. If need be, you can also provide training sessions for underperforming staff.

Increasing Efficiencies on All Levels

The above two examples are one of the many ways behavioral analytics can be of use to employers. Detecting and understanding the roadblocks and sending alerts of impending risks surely improve employee productivity. Behavioral analytics can also act as a base to determine whether you should invest further in a system or replace it by analyzing its past and current performance.

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