- The Rise of Unified Communications
- The Triumph of Traditional Providers
- The Need for Advanced Security
- Data Alliances
- Unified Communications Transitions
Unified communications (UC) and unified communications as a service (UCaaS) are gaining prominence at an increasing rate. More so now, when people across the globe are working from home due to COVID 19 pandemic. In this article at Forbes, Bita Milanian, SVP – Global Marketing at Ribbon; Communications Strategist, Community Leader & Producer, shreds some light on some emerging trends in unified communications.
The Rise of Unified Communications
Milanian shares some findings from a recent survey conducted by his company, Ribbon. The survey shows that 57 percent of big companies are willing to invest in UC solutions very soon and are more eager to purchase the solution from traditional providers rather than the challengers. Most of these firms are also considering security aspects during the UC transition as IP-based attacks like robocalling and toll fraud are increasingly common now. Besides, Milanian discusses two more important trends that will likely impact UC soon:
The Triumph of Traditional Providers
Most enterprises want to trust their UC transitions to traditional providers rather than the nontraditional challengers. There are several reasons for this choice. First, most companies favor their already existing, trustworthy relationships with traditional providers. Another reason could be the price and feature advantage that traditional firms enjoy. The choice can be also be influenced by several other factors such as the provider with:
- The lowest monthly recurring costs
- The best customer service
- The best service-level agreements
- The best system management practices
So, the challengers must either revise their service offerings to quote the best offer or form an alliance with the traditional players.
The Need for Advanced Security
Security breaches not only disrupt the business workflow but also ruin the reputation and financial stability of an enterprise. So, a UC solution with advanced tools to detect security attacks beforehand is the best value proposition that service providers can offer.
85% of survey respondents believe security to be responsibility of UC solution providers. The best way to do is to integrate behavioral analytics into UC solutions. Behavioral analytics—with artificial intelligence (AI), machine learning (ML), deep learning (DL), and reinforced deep learning (RDL)—can predict cyberattacks before they happen. It also optimizes network operations, process efficiencies, and cost savings, thereby boosting the return on investments for businesses.
To learn more about the growth of UC solutions, visit the following link: https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/01/two-trends-that-will-impact-unified-communications-in-2020-and-beyond/#1bb3a3704d12