Media and entertainment companies have been transformed by new digital products, platforms, and technologies. However, the entertainment industry has not revised its media data storage and digital strategies despite consumer preference for digital channels. Tracking internal and competitive performance is critical in a market characterized by increased competition and consolidation. Brands can gain a competitive edge, navigate threats, and identify opportunities by deriving actionable insights. Having endless data silos within your organization can make gaining meaningful insights challenging. This article at Datanami by Jamie Bean speaks about media data storage in the entertainment industry.
Cloud Computing and Media Data Storage
The pandemic accelerated digital transformations and reshaped work environments. This digital migration has proved its capability to deliver the best quality service even in remote environments. Hyper-converged systems now enable the ability to leverage advanced technology and data effectively. Cloud computing, for example, is used for offline editing, previewing, and data wrangling. Additionally, efficient media data storage can be used for disaster recovery solutions like archive backup and connecting different office locations.
It may also significantly impact media operations, making them prohibitively expensive or difficult to manage. This possibly adds strain to other parts of the media pipeline if overlooked. In particular, studios that work with media files at resolutions of 2K, 4K, and 8K face this challenge.
Feasible Storage Options
Shifting data to the cloud has eased the monetary burden of many companies. This has also introduced a new set of workflows and resilient business models. It is crucial to consider end-user needs when determining what compute resource or storage resource will be required in the cloud. Additionally, you must have the necessary network bandwidth for users to share and collaborate with data effectively. Many large-volume storage options are available today, such as Amazon S3, Google Cloud, and Azure. The cost of this storage depends on multiple factors, including a studio’s data lifecycle requirement and retrieval patterns.
To deliver high-quality work and maintain system performance, studios must opt for large amounts of cost-effective storage.
Additionally, the author speaks about other data management and storage approaches and workflows.
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