Post the COVID-19 pandemic, the eCommerce industry’s landscape changed dramatically. Cloud technology has brought flexibility and agility to the retail sector. Cloud-based business tools and cloud computing applications have helped numerous businesses to operate more efficiently. Furthermore, it has also helped organizations store sensitive data in the most secure ways possible. In this article at ITProPortal, Srushti Shah explains why leaders must evaluate eCommerce analytics reports for a successful business.
Importance of Ecommerce Analytics Reports
Experts believe that eCommerce analytics reports will help you better understand the overall performance of your store, product portfolio, and customer behavior. By leveraging the full potential of store data, you can augment your offerings with additional features such as seamless payment processes, robust security measures, and database support.
Does Ecommerce Analytics Help You Boost Your Business?
Cloud analytics algorithms allow you to identify patterns, predict future outcomes, and produce insights in easily digestible formats. Take a look at some benefits of cloud computing for eCommerce:
According to studies, nearly 40% of online shoppers abandon a webpage if it takes more than 3 seconds to load. Additionally, 79% of shoppers are less likely to buy from the same site again if they are dissatisfied with website performance. “Irrespective of the traffic the eCommerce store experiences, it should be able to provide a seamless, quick, and consistent user experience–all of which are the key specialties of cloud computing technology,” says Shah.
Ecommerce analytics reports display information on sales, payments, liabilities, and gross profit. Cloud computing offers crucial savings if you are a small-to-medium enterprise (SME) with a shoestring IT budget to build an online presence. You can only pay for what you need and re-invest profits into creative ways to grow your business.
Trust is fundamental to the e-commerce model. Customers trust you with their payment details and other personally identifiable information (PII). Cloud computing technologies promise superior security measures to protect your customers’ confidential information from DDoS attacks. Cybersecurity attacks on your eCommerce stores can cause your consumers to lose confidence in the reliability of your website.
To read the original article, click on https://www.itproportal.com/features/top-four-benefits-of-cloud-computing-technology-for-ecommerce-stores/.