Advanced Analytics

Can Big Data Personalize Care for Healthcare Consumers?

Businesses are shifting almost entirely towards digital transactions. Undeniably, COVID-19 has revolutionized the healthcare industry too. Today, many organizations are relearning how to engage and serve their customers they thought they knew. Furthermore, many hospitals and clinics are now incorporating a digital-first orientation, customer-centricity, and personalization to elevate their brands. So, how can data management processes help organizations embrace consumerism? This article at TechTarget discusses how new providers exploit the widening gap between what healthcare consumers want and what existing providers deliver.

Healthcare Consumers: Why Is the Patient-First Approach Crucial?

According to studies, embracing consumerism and adopting a retail mindset will help organizations create positive customer experiences. Prioritizing the right technologies to support consumerism, promote transparency, and boost engagement is the need of the hour. Healthcare providers also believe that by adopting a consumer-centric approach, the organizations will be better positioned to enhance the overall care experience. Implementing a retail mindset allows companies to provide flexible, efficient, and timely services to healthcare customers. So, how can data help enterprises to leverage comprehensive customer information to drive action?

How to Exceed the Expectations of Healthcare Consumers

Data surrounds the healthcare industry. However, despite the abundance of data, the industry faces challenges such as disconnected systems, unscalable solutions, and a slow information delivery rate. Fortunately, a connected data ecosystem has proved to be the solution for developing a holistic understanding of patients’ membership and implementing personalized solutions that were not previously possible.

How Is Connected Data Shifting the Paradigm?

  • The use of machine learning (ML) algorithms and artificial intelligence (AI) to predict prognoses will help organizations smartly distribute work among doctors and nurses. Furthermore, data will enable them to efficiently manage patient intake virtually.
  • Virtual consultations by doctors and clinicians will immensely add to the patient experience. Additionally, it addresses significant issues, such as a lack of sufficient interaction with their healthcare providers.
  • Digital modes allow for continuous contact with patients through simple video clips or text messages.
  • Connecting electronic health record data allows health plan executives to see scheduled appointments and proactively trigger pre-visit assistance.

Organizations need new data streams to enable better self-management, improve shared decision-making, and provide more virtual care to thrive in a radically different environment. Today, competition from new entrants has created a platform for traditional healthcare providers to ramp up their healthcare consumer strategies. To learn more about exceeding the expectations of healthcare consumers, click on

Related Articles

Back to top button