Sports data analytics is a game-changer that has revolutionized the fan experience. It is a spectator’s front-row seat to the action, offering insights that enhance the thrill of the game. Just as a GPS helps a driver navigate unfamiliar roads, data analytics helps fans navigate the intricacies of the game. With real-time data, fans can follow every player’s movement and score. Analytics has transformed the fan experience from passive observation to active participation. This article at CIO by Thor Olavsrud discusses how sports data analytics is enhancing the fan experience.
Leverage Analytics to Optimize Fan Experience
Sports fans have a wide range of options today. They can watch their favorite teams beyond traditional live experiences. Home-viewing options have become increasingly popular. Per the 24/7 Wall Street report, average game attendance in sports across North America has declined by over 10% in the past decade. The decline is attributed to a significant factor, namely the rise of home-viewing options that offer increased competition. Sports teams and venue operators are working hard to enhance and differentiate the in-stadium experience. Advanced analytics helps to gain better insight into what is happening in a venue in real time.
Active Fan Participation with Real-Time Analytics
The use of analytics in modern sports venues helps to understand fan behaviors, optimize staff, and take proactive measures. These measures may include restocking concessions or increasing security staff in certain areas. Analytics helps sports organizations and venue operators make informed decisions based on data-driven insights. Sports organizations are also using analytics to get better insights into their venues. NHL’s partnership with SAP is an example of this. They created NHL Venue Metrics, a sustainability platform. Teams and their venue partners can use this platform for data collection and validation.
Texas Rangers’ new Globe Life Field stadium has spurred the baseball team to reimagine its business operations. They use a data and analytics environment to produce insights. These insights did not exist in the team’s previous stadium. Additionally, the Manchester City football club in England has employed analytics tools to optimize game-day experiences for fans.
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